About

Discover the heart and mission of Hartwell Financial Group. Empowering your financial future with personalized, expert advice

Hi, I'm Anna Hartwell -  Founder of Hartwell Financial Group

Finance is more than a profession to me—it’s a passion I bring to my work every day. I hold a bachelor’s degree in business management and economics, with a focus on finance. My approach goes beyond numbers and asset management; it centers on you—your goals, your values. The greatest reward in my work is helping you prepare for retirement, ensuring you feel confident and excited about the next chapter of your journey.

My story

After spending 20 years building my business in Syracuse, NY, I took a leap of faith and relocated to Raleigh, NC, where I continue to expand and grow my practice. Leaving behind the strong friendships and professional foundation I built in New York was daunting, but the shift has been embraced in ways I never imagined!

My journey has been shaped by my Clifton Strengths: Relator, Strategic, Futuristic, Self-Assurance, and Command. These traits give me a natural ability to connect with people to help them achieve their goals. While my strategic thinking helps me explore numerous angles before settling on the best solution, I can admit that I sometimes overthink things! But it’s all part of my passion for delivering personalized and comprehensive financial guidance.
As a divorcee and single mother of three, I’ve transformed my financial life. Today, I share my personal wealth program with other women, helping them build financial security, confidence, and excitement for the future.

I enjoy traveling when I can.  I’ve explored Germany, France, the Czech Republic, the Bahamas, and Aruba, staying everywhere from luxurious five-star hotels to a cozy teepee warmed by a chiminea.
This is just a glimpse of my story, and I’d love to learn something about yours. Let's connect!

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Meet The Team

Alexa Wise - Hartwell Financial Group

Alexa Wise is a senior at North Carolina State University, where she is completing her Bachelor’s in Business Administration with a concentration in Finance. Originally from Dunn, NC, Alexa brings her enthusiasm for finance and dedication to client service to our firm as a Financial Services Associate. In her role, she supports daily operations and partners closely with Anna, our lead advisor, to ensure a seamless client experience and efficient office management. 

Passionate about making a meaningful impact in people’s financial lives, Alexa will begin working toward earning her financial licenses once she graduates. Her long-term goal is to build a career as a trusted financial advisor and, ultimately, a partner in our firm. She looks forward to guiding clients on their financial journeys and helping them make informed, confident decisions about their futures. Outside of work, Alexa enjoys spending time with friends and family and attending yoga and pilates classes, which bring a well-rounded balance to her life and work.

Glenda Jeffers - Hartwell Financial Group

Glenda Jeffers has been the cornerstone of our office operations since 2016. As Office Manager, she ensures our day-to-day processes run smoothly from coordinating schedules and helping with account paperwork, to maintaining a welcoming and efficient environment for clients and staff alike.With over 40 years of experience in the banking and finance industry, Glenda brings exceptional organizational skills, a knack for problem-solving, and a passion for servicing clients.Glenda believes in creating a positive atmosphere where collaboration and productivity thrive. Outside the office, you can find her caring for her family and volunteering for Meals on Wheels. She is the Financial Secretary, Superintendent of Sunday School, and on the Usher Board of her Church.  She also sings in two choirs!Her dedication and leadership make her an indispensable part of our team, and we’re grateful for her role in helping us deliver outstanding service every day.

Ready to Secure Your Financial Future?

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Frequently asked questions

Everything you need to know about Hartwell Financial Group , how we operate, and the financial strategies we offer.

What makes Hartwell Financial Group different from other financial advisors?

Our approach is centered on you and your values. While growing and preserving your wealth is essential, we equally prioritize your ability to live a life of fulfillment and purpose. For many of our clients, this means having the financial security to care for loved ones, dedicate more time to family, support meaningful causes, or pursue passions that bring joy. Whatever defines your ideal life will be at the heart of the personalized financial strategy we design for you.

What can I expect from the client experience at Hartwell Financial Group?

From our initial conversation to the ongoing management of your financial plan, we prioritize understanding your unique goals and values. We begin with a thorough discovery process, where we get to know your financial objectives, personal aspirations, and key concerns. From there, we develop a customized strategy tailored specifically to your needs. Throughout our relationship, you can expect proactive communication, transparent guidance, and a commitment to helping you achieve financial success while living a fulfilling life.

How does Hartwell Financial Group charge for its services?

Our compensation structure is designed to be transparent and aligned with your needs. We charge a reasonable fee for comprehensive financial plans for clients seeking financial guidance while accumulating assets. For wealth management services, we typically charge a percentage of assets under management. In most cases, we waive the financial planning fee for clients with assets exceeding $500,000. This approach lets us provide tailored advice and long-term value as your financial partner.

Why should I work with a financial advisor instead of managing my finances alone?

While it's possible to manage your finances yourself, working with an experienced financial advisor brings expertise, strategy, and peace of mind that can be difficult to achieve alone. At Hartwell Financial Group, we offer personalized guidance beyond investment choices. We help you navigate complex financial decisions, optimize tax strategies, manage risk, and ensure your financial plan aligns with your long-term goals and values. Our proactive approach lets you focus on what truly matters while we manage the details to keep your financial life on track. Expert advice can help you avoid costly mistakes, seize opportunities, and create a more secure financial future.

Why should I seek expert advice for retirement planning?

Retirement planning involves more than just saving and investing—it’s about building a strategy that ensures financial security and peace of mind throughout retirement. At Hartwell Financial Group, we offer expert guidance that addresses the complexities of retirement, such as tax-efficient withdrawals, healthcare costs, and protecting against the risks of outliving your savings. By understanding your unique goals and values, we create a tailored roadmap designed to help you achieve the lifestyle you envision while minimizing potential pitfalls. Working with an experienced advisor helps you avoid common mistakes, maximize your retirement income, and confidently enjoy the retirement you’ve worked so hard to achieve.

Are you a Fiduciary?

Yes, at Hartwell Financial Group, we proudly operate as fiduciaries, which means we are legally and ethically bound to act in your best interest. This commitment goes beyond simply offering advice; it ensures that every recommendation we make is tailored to your unique financial situation, goals, and values. As fiduciaries, we prioritize transparency, integrity, and trust, so you can have confidence that your financial well-being is our top priority. Whether it's selecting the right investments, crafting a comprehensive financial plan, or managing your wealth, our fiduciary responsibility means that your success is our success.

Still have questions?

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hear from our valuable clients

"Hartwell made financial planning easy and personalized, helping me reach my goals seamlessly. Highly recommended!"

Jenny Willingson

Physiotherapist

"Their expert retirement planning and tailored advice gave me clear direction and confidence. Excellent service!"

John Abraham

Retired Journalist

"Hartwell made financial planning easy and personalized, helping me reach my goals seamlessly. Highly recommended!"

Jenny Willingson

Physiotherapist

Let’s secure your financial future together

You can reach us anytime via anna@hartwellfinancialgroup.com

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